Pranger Law PC


San Francisco, CA

88 Guy Place, Suite 405, San Francisco, CA 94105


Firm Bio

Pranger Law PC is a premier boutique, full-service, Intellectual Property and Advertising Law firm with locations in California and Minnesota.  Initially established in 2004 as a trademark practice, Pranger has the registration and protection of brands in its DNA, and trademark prosecution and litigation services remain a strong draw for new clients.  Pranger Law provides all aspects of US and global trademark services to well-known and famous brand owners, the hottest emerging growth companies, and famous artists worldwide. 

Pranger manages trademark portfolios that extend to most countries of the world containing many thousands of records.  The firm also manages enforcement actions, from cease and desist letters to oppositions, cancellations, and litigation of trademark rights and claims.  Pranger lawyers are well versed in both prosecution and enforcement; we believe that knowing how to build and register strong brands best enables us to roundly enforce them, and vice versa.    

Our lawyers and paralegals have experience working in “Big Law” firms, but we do not operate like one.  Pranger utilizes a lean staffing model in which the most experienced attorneys give every matter the attention it deserves.  Most Pranger lawyers have over 20 years of experience, and they are directly involved with all aspects of our clients’ legal needs.  We find this model, combined with our boutique concentration and competitive rates, enables us to give the best quality services and care to our clients.

Pranger’s litigation practice is strong with Vijay Toke serving as the Head of Litigation and focused on trademark, trade dress, unfair competition and copyright litigation, with the rest of the litigation team taking up patent, trade secret and business litigation.  With the recent addition of Amy Salmela as the Lead of Patent Prosecution, today Pranger Law is not only a full-service IP firm, but one of the few full-service IP firms in the world to be certified diverse, founded by a woman and lead by diverse practice leaders.

Pranger has a history of representing some of the most significant disruptive companies, often from trademark filing number one, including Lyft (IPO), TaskRabbit (IKEA), BleacherReport (acquired TimeWarner), Dropcam (acquired Google Nest), Gala, Proof, KiwiCo, 15Five, and Crunchbase, to name a few.  Pranger’s work product regularly appears in due diligence packages for news-worthy rounds of investment and corporate acquisitions, and the firm has an impressive list of clients, past and present, with well-known or famous marks.  The firm also has extensive experience supporting global certification marks.       

Practice Areas

Trademark – Pranger clears, prosecutes, and manages many thousands of trademarks worldwide, with client portfolios spanning most countries in the world.  Enforcement actions range from take down demands and cease and desist letters to representing clients before US district courts and the Trademark Trial and Appeal Board, as well as managing equivalent matters with our local attorney colleagues in countries around the world.

Copyright – Pranger leverages the comprehensive protections of the US Copyright Act, including statutory damages and attorneys’ fees recovery provisions, to help clients protect their rights in protectable works.  Often, copyright is an underutilized arrow in an IP enforcement quiver.  We regularly register and enforce copyrights and utilize cost effective demands and file lawsuits.

Patent – Pranger prosecutes US and global patent portfolios in a variety of technical fields, and the firm’s litigation department leverages decades of patent litigation experience to enforce and defend clients’ rights in this area, including successful defenses against non-practicing entities (aka patent trolls).

Litigation – The Pranger litigation team brings big firm training and experience to all IP litigation matters.  In this arena, Pranger consistently impresses clients by providing high quality services within a manageable litigation budget. 

Advertising & Promotions – Pranger offers all aspects of developing, registering and managing the legal requirements necessary to run sweepstakes, contests and consumer calls to action, including requests for user content, coupons, bounce backs, and cause marketing.  In addition to supporting promotions, Pranger reviews and counsels on all aspects of advertising materials.