J. Selmer Law, P.A.


  • MBE

Firm Size

  • 3-5

Willing to Act as Local Counsel

  • Yes

PAC Member

Attorney James Selmer’s primary strength is his exceptional ability to understand his clients’ needs. At the same time, he has a sharp ability to assess the true objectives of his clients’ adversaries. James applies his unique skills to both litigation and transactional matters, regardless of whether a case presents simple or complex issues. He analyzes client matters meticulously, taking the time to know his clients’ strengths and weaknesses, as well as those of the opponent, to serve his clients’ best interests.

James has more than 38 years’ experience handling a variety of complex multi-party cases in state and federal district courts. He has extensive experience in virtually all phases of the litigation process from pretrial to trial to the appellate level. He focuses his practice in the areas of insurance litigation, complex business and commercial litigation, product liability, general liability claims, labor and employment law, contracts, and real estate matters, including eminent domain, condemnation litigation and title clearance matters.

His use of sound judgment and common sense, along with effective communication, negotiation and trial skills, have yielded numerous favorable results for his clients throughout the years.


Commercial Litigation & Complex Business Disputes
General Liability & Negligence Claims
Insurance Defense & Related Issues
Product Liability
Labor & Employment Law


University of Wisconsin Law School – Madison, Wisconsin, J.D., 1977
University of Wisconsin – Madison, Wisconsin, B.A. Economics, 1974, Honors Distinction


Minnesota – State and Federal District Courts
Wisconsin – State and Federal District Courts
Florida – United States District Court
United States Court of Appeals for the Eighth Circuit


Member of National Association Minority and Women Owned Law Firms
Member Claims Litigation Alliance
Member Defense Research Institute
Member Minnesota Association Black Lawyers
Member North Central Minority Supplier Diversity Council
Past Interim Commissioner Minnesota State Lottery Commission

Past Board Member School District Education Foundation
Sponsor Minnesota Youth AAU Basketball
Urban League Supporter


Minneapolis, MN

250 Marquette Avenue, Suite 550, Minneapolis, MN 55401

Practice Areas

  • Construction
  • Corporate
  • Defamation
  • Insurance
    • Auto
    • Construction
    • Employment Practices
    • Environmental and Toxic Tort
    • Extra Contractual/Bad Faith
    • Litigation
    • Product Liability
    • Professional Liability/E&O/D&O
    • Property/Premises/Homeowners
    • Transportation
    • Umbrella
    • Worker's Compensation
  • Intellectual Property
    • Other Transactions
    • Trademark
  • Labor & Employment
    • Arbitration
    • Class Actions / MDL
    • Drafting Employee Handbooks / Policies / Documents
    • Investigations - Internal/Agency
    • Litigation
    • Regulators/Regulations (e.g. DOL, NLRB, OFCCP, OSHA, OWBPA, SOX,)
    • Trade Secret
  • Litigation/Trials
    • Consumer and Product Liability Litigation
    • Insurance
    • Professional Liability
    • Real Estate

Firm Bio

J. Selmer Law, P.A. (“JSL”) was started 35 years ago by Attorney James Selmer, a 1977 graduate from the University of Wisconsin-Madison. JSL is one of the largest minority-owned law firms in the State of Minnesota and employs six attorneys.

Our office is in downtown Minneapolis at 500 Washington Avenue South, Suite 2010, Minneapolis, MN 55415. Presently, our geographical region of practice includes Minnesota, Wisconsin, North Dakota and South Dakota.

JSL is a defense litigation firm and business transaction firm which provides legal services to businesses, including insurance companies and public-sector entities. Our attorneys have more than 193 years’ combined litigation and jury trial experience. We have extensive experience in all phases of the litigation process, including handling cases at state and federal district courts levels, and appellate levels.


We also have successfully handled cases before administrative tribunals, arbitrations, mediations and mini-trials. Our attorneys are well respected in the legal and business community, as some of our attorneys, in addition to trying cases, have served in administrative capacities as hearing officers and arbitrators in civil litigation matters.

JSL has the Martindale-Hubbell AV Preeminent Rating, is a member of the Claims and Litigation Management Alliance (“CLM”), a professional organization nationally recognized in the insurance industry, and JSL is a member of the Defense Research Institute (“DRI”).  JSL also is a member firm of the National Association of Minority and Women-Owned Law Firms (“NAMWOLF”), a preeminent organization of prestigious law firms that have distinguished themselves by providing high quality legal services to Fortune 500 companies and major government entities.


JSL attorneys are problem-solvers providing our clients strong legal support in the following areas:

  • Commercial Litigation and Complex Business Disputes (e.g. breach of contract litigation)
  • Labor and Employment Law
  • Directors and Officers Litigation
  • Products Liability
  • Insurance Claims and Tort Litigation
  • IP and Trademark Litigation

For additional information about our firm and the services we offer, please visit our website at