Dear Fang: Third Edition

How the NAMWOLF Marketing Best Practices Committee Brought Family Feud to NAMWOLF 2017

Submitted by the Marketing Best Practices Committee

By: Alexis Lightner, Legal and Marketing Intern, The Axelrod Firm, PC, Philadelphia, PA and Washington, D.C.

At the 2017 NAMWOLF Business Meeting in Ft. Lauderdale, FL, the NAMWOLF Marketing Best Practices Committee (MBPC) presented an entertaining and interactive game of Family Feud that showed off the latest tools firms can use to take their marketing to the next level while saving time and money. In touching on everything from creating presentations and newsletters, to analytics and beyond, Host Lizz Harvey and the Kalata and Stern families presented the most practical, inexpensive resources available for members to enhance their marketing and outreach initiatives while also giving the audience a good laugh.

Throughout the game show-style presentation, the families were quizzed on the best resources available to meet a variety of marketing needs, with the MBPC highlighting a few of their favorites in between each round. Several MBPC-recommended tools include Constant Contact, Adobe Creative Cloud, Envato Market, CrowdSpring, Law360, and Evite.

Presentation attendees were provided with a comprehensive guide outlining the best applications and latest software for creating strategic, measurable marketing campaigns to reach intended audiences and attract potential new clients (click here for the guide). The highlight of the session was the “Fast Money Round,” in which one lucky Law Firm Member in the audience was quizzed on the resources presented and won an Apple TV.

Stay tuned this summer for a sneak peek of the Marketing Best Practice Committee’s next groundbreaking session at the 2017 Annual Meeting in New York City. You won’t want to miss it!